Calorie calculator

Calories, Diets and Treats

We love our dogs and we want them to love us. Deep within the process of loving and being loved by our dogs, lies the desire to provide, sustain and please them. When our desires to provide and please our dogs overshadows our desire to sustain them, we risk confusing our emotional needs with their dietary needs. But don’t feel singularly guilty. This is a very common dynamic between most pets and their parents. Plaid Pennie is committed to helping our customers make informed decisions about feeding and the wise use of high quality, real ingredient dog treats.  

On this page we have compiled handy information to help you make good dietary decisions for your dog, including how to use Plaid Pennie Dog Treats to reward better feeding habits and allow you the joy of showing your dog love in balanced ways.  

How much should my dog weigh?

If your dog is from a single breed, here is the AKC Breed Weight Chart. 

AKC Breed Weight Chart

If your dog is from a mixed breed, here is the Pet MD Healthy Weight Calculator

Healthy Weight Calculator


The Minus 10 principle:  ( for your dog’s healthy weight, and your joy of giving treats! )

Using one of the above tools, figure a target weight, then minus 10%.

Example: Your normally active adult male Labrador Retriever, according to the AKC, should weigh between 65-80 lbs (this is a 15 lb. range). To find the middle weight, cut the 15 lb. range in half, down to 7.5 lbs, and add that to the low end of the AKC  (7.5 +65 =72.5) and you arrive at an AKC middle range weight of 72.5 lbs. 

Minus 10% from this (72.5 – 7.25 = 65.25 lbs.) 

So your Lab’s Minus 10 target weight is 65.25 lbs. 

With this Minus 10 number, use the chart below to calculate how many calories per day your dog needs to meet your Minus 10 goal.

Calories per pound of weight, needed per day to meet Minus 10 Goal

 Small DogsMedium DogsLarge Dogs
Minus 10% numberless than 20 pounds20-50 poundsmore than 50 pounds
 multiply the number below by pounds of target weight
Inactive252017
Normal322421
Active352724

Continuing with our example: Your Lab’s Minus 10 target weight is 65.25 lbs. Since 65 lbs. fit into the Large dog column of “more than 50 pounds”, we read down to the “normal” range of activity and find that he needs 21 calories per pound. Since we are targeting a weight of 65 lbs, and since 65x 21 equals 1,365,  you need to feed him only that amount of calories from his dog food if you plan on making your goal while feeding him additional treats. You make up the “missing” 10% by using treats only to reward good behavior.  We really don’t want to sell you treats if they are going to contribute to future health problems for poochy!  By using high quality, real food dog treats to give them back that “missing” 10%,  your dog can maintain a healthy weight, and you both enjoy the benefits of treating! 

If your dog has gained weight, it happened over time, and if your overweight dog is going to get down to a healthy Minus 10 number, that will need to happen over time also. We suggest slowly reducing both dog food and treats over a year’s time. Get a kitchen scale, read the labels and measure. Reduce feeding amounts slowly, find ways to increase activity and allow us to be your support. We will gladly encourage you whether you buy our treats or not!  E-mail us at plaidpennie@gmail.com and see what we can do together! 


You will find the calories of all Plaid Pennie Treats listed below the ingredients on each product page, so you can know before you buy. Calories are also plainly listed on the vacuum pack label, and on the chart below .

General Caloric Content

Calories Per Treat/ Calories per daily serving (serving size 4 treats)

Treat SizeUnitCalories
smalldaily serving ( 4 treats)8-10
 single treat2-2.5
mediumdaily serving ( 4 treats) 32-40
 single treat8-10
largedaily serving ( 4 treats) 128-160
 single treat32-40

Please note product specific calories listed on label or product page.

So..here’s the easy part. Feed your pup according to the Minus 10 principle, and you can wisely supplement your dog’s diet with four of the appropriate sized Plaid Pennie Dog Treats everyday and still maintain a healthy weight.

Great Tips for Treating